Brand

Create a single source of truth for your brand

Organise, manage, distribute and evolve your brand's building blocks. Built for speed and efficiency, exclusively for growing small to medium businesses (SMBs).

Brand
Brand building without the overhead
No expensive "brand" consultants. No design bottlenecks. Craft your visual identity, voice, and guidelines with built-in best practices and AI-assisted capabilities.
One source of truth, always current
Stop digging through folders, email threads, source files, and outdated PDFs. Your brand identity and voice building blocks live in one place. No more version confusion or back-and-forth.
Ready for your humans and your AI
Share interactive brand kits with employees, agencies, contractors, and AI agents. Everyone works from the same playbook. Your brand context becomes the foundation for every customer-facing touchpoint.

Overview

The foundations to grow your business

Your look. Your voice. Organised, packaged and shareable. Everything your team, contractors, agencies, and AI agents need to represent your brand correctly.

Identity

Identity

Organise your brand's visual assets

Upload logos, define color palettes, set fonts, and curate icons and images. Pull from Unsplash, Shutterstock, Google Icons, Tailwind CSS, or generate assets with AI—all within the platform.

Voice

Voice

Articulate your brand's voice

Define voice pillars, add personality traits, set channel specific tone modulations, and more. Select from predefined options or describe your own with AI-assisted definitions and examples you can edit.

Kit

Kit

Package and share your brand's building blocks

Bundle identity and voice elements into shareable kits. Create multiple versions for different purposes and audiences each with its own public link.

Identity

Organise your brand's visual assets

HookedGrowth makes it easy to organise your brand's visual assets in a single source of truth. Upload logos, define color palettes, set fonts, and curate icons and images. Pull from Unsplash, Shutterstock, Google Icons, Tailwind CSS, or generate assets with AI—all within the platform.

Upload your logos, brand mark, and other visual assets to your brand's library. Easily add new versions or replace existing ones.
Upload your logos
Upload your logos, brand mark, and other visual assets to your brand's library. Easily add new versions or replace existing ones.
Define color palettes for your brand
Define color palettes
Define color palettes for your brand. Choose from predefined options or create your own colours
Use advanced color controls
Use advanced color controls
Use advanced color controls to create consistent and visually appealing color palettes. Adjust saturation, brightness, and other color properties to ensure your brand is always consistent and visually appealing.
Copy colour values
Copy colour values
Copy colour values to your clipboard with a single click. Easily paste them into your design tools or other applications.
Add fonts
Add fonts
Add fonts to your brand's library. Easily add new fonts from Google Fonts or upload your own fonts.
Add icons
Add icons
Add icons to your brand's library. Easily add new icons from Google Icons, Phosphor Icons, or upload your own icons.
Add Images
Add Images
Add images to your brand's library. Access 1000s of images from Unsplash, Shutterstock, or upload your own images.
Generate and edit images
Generate and edit images
Easily generate and edit images with AI. Use your brand's visual assets to generate new images or edit existing ones.

Voice

Articulate your brand's voice

Define everything that shapes how your brand communicates. Capture it once, share and use everywhere. From your employess to your contractors, agencies, and AI agents.

Define voice pillars

Package and share your brand's building blocks

Bundle identity and voice elements into shareable kits. Create multiple versions for different purposes and audiences each with its own public link.

Documentation

Easily document your brand's asset guidelines with flexible templates, rich-text editing, and purposeful block types. You have full control over what content is visible on each page.

Brand documentation

Flexible

Create multiple kits for different purposes (product lines, service-lines, subsidiaries, etc.) and different audiences (agencies, contractors, teams, or AI agents) each with its own public link.

Flexible brand kit

Secure

Protect important kits with a password. Only those with the password can view the content. Easily revoke access to a kit at any time by changing the password.

Password Protect Important Content

Tool Integrations

Supported with thoughtful integrations

We carefully select tool partners that are critical for SMBs to grow their business. We will be building a handful of integrations with these tools, and you will be able to use them across all features.

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Google
Hubspot
Xero
Stripe
PandaDoc
Shutterstock
AWS
Vanta

Ready to build your brand?

Join our private beta and help engineer solutions that solve real problems for your business.