Strategy
Purpose, vision and value proposition, and a strategy on a page your whole team can repeat.
Artefacts
Evidence-led strategy unique to your business
We dig into your business, culture, capabilities, numbers and your market, and create durable, written-down knowledge that is maintained by us for your teams and your AI agents to act on.
How it works
What goes in
- Interviews and workshopsWith you and your team
- Your CRM and pipelineDeals, proposals and what converted
- Market and competitor researchWhat your buyers see and compare
- MBA-grade frameworksSegmentation, targeting and positioning
Go-to-market strategy 2026-2027
Who we win, and why
- Founder-led firms, 10–50 staff
- They buy on trust, not features
- Never in January: it's their peak season
Reference for your team and AI agents as they work
- Outbound emailsSales
- Campaign briefMarketing
- Qualification criteriaSales
- This week's postsMarketing
Sound familiar?
Most strategy work ends its life as a PDF
We used to deliver it that way too: Word documents, PDFs and Miro boards.
It sits in a folder
The strategy gets presented once, then lives in a folder nobody opens when they actually need it.
It's out of date by next quarter
The business moves on. The document doesn't, and nobody's sure which parts still hold.
Your AI outputs generic slop
Your projects, workspaces, docs and bots don't have the unique context to deliver simple tasks without you having to rework them every time.
The answers still live in your head
The new hire asks, the agency asks, the AI asks. Every time, it comes back to you.
Our process
- 1
Listen
One-to-ones and workshops with you and your team, until we can explain your business back to you.
- 2
Dig
Your CRM, pipeline, past proposals, competitors and customers. We go where the evidence is.
- 3
Decide
We apply proven frameworks, from segmentation and positioning to value drivers, and test the calls with you.
- 4
Write
Short, plain and in your words, so a new hire can read it in a minute and your AI can act on it.
- 5
Keep current
As the business changes, we revisit it in your sessions and update it, so what's written is what you do.
Examples of artefacts we create for you
Every business is unique. We focus on encapsulating your DNA and marrying it with evidence-led frameworks. Some examples are:
Market
Your segments, the ideal customer in each, and the buyers you actually sell to.
Positioning and messaging
Value pillars, positioning and sales messaging, and a brand voice your team and your AI can write in.
Go-to-market
A 12-month roadmap and channel plan, or a launch plan for a new service line.
Sales
Your sales process and call scripts, a lead generation playbook, proposal templates and case studies.
People and operations
Workflow maps, briefs for your agencies and suppliers, and onboarding packs for new hires.
Part of the Growth Program
Artefacts are part of our Growth Program
Questions about artefacts
How they're made, kept current and used. If your question isn't here, let's chat
Get your strategy out of the PDF
Book a free 60-minute session. No commitment, no credit card.