Fragmented Parts,
Unified for Growth.
We help you crystallise what your business stands for and where it's going; then make sure everyone (humans and AI agents) and everything (tools, processes, and systems) follows that playbook.
What we know
Hidden tax on growth
As your business scales past $2M in revenue, success creates its own problems. Your business runs on disconnected parts - humans, tools, and AI. Each department creates their own "strategy" and optimises for their metrics, not your business outcomes. The result. Your are paying three invisible taxes on growth.
- The Strategy Tax. Million-dollar decisions made in silos, on fragmented data, and misaligned incentives.
- The Context Tax. Without shared context, humans make misaligned decisions and AI generates generic outputs—leaking 15-20% of potential revenue.
- The Tool Tax. 15-20 disconnected SaaS subscriptions averaging $50K annually.
What we are building
A human-first Growth OS
We are building a human-first AI-enabled growth operating system that makes your humans, your tools, and your AI work as one. Like installing an OS before running applications, HookedGrowth starts with your foundations, with leadership in the center: strategy, brand, and planning — then orchestrates every revenue-generating function through that lens.
Leadership
Codify your unique DNA, your brand, your values, your strategy, and how you want to achieve your goals.
Tool Integrations
Integrate partner tools and core systems to create a seamless, integrated growth engine.
Human Resources
Scale human potential with AI-native people operations.
Artificial Intelligence
Use context-aware AI capabilities across all features, all while always keeping human judgment and decision-making at the forefront.
Guiding principles
- Context Before Execution.
- Every human, system, and AI action stems from your business strategy and aligns with a plan.
- Humans Lead, AI Amplifies.
- Human intuition, experience, and emotions are irreplaceable. Technology augments judgment, never replaces it.
- AI will always be a tool.
- Use AI (agents, workflows, chatbots) to simplify complexity and automate repetitive tasks. Not replace judgement.
- Values & culture.
- Ground everything you do in your organisation in your values and culture.
- Integration over addition.
- Connect your tools and systems to create a seamless, integrated growth engine. Don't add more or rebuild what already works.
- AI requires reinvention.
- Not plug and play. Success requires rewiring your business, from workflows to decision-making structures.
A no-nonsense framework
Navigate every growth stage with our proven Core, Tune, Expand framework – from finding your first loyal users to dominating new markets.
Core
Ready for AI and Automation? Fortify your foundation for sustainable scale
For businesses needing to establish foundational systems, processes, and strategies.
Tune
Baseline stuck? Move beyond random acts of Marketing, Sales, and Service.
For businesses with existing systems looking to optimise performance, improve efficiency, and increase conversions.
Expand
Ready to Disrupt? Scale smarter, faster, and safer.
For businesses ready for significant growth, new market entry, or product diversification.
Ready for AI and Automation? Fortify your foundation for sustainable scale
For businesses needing to establish foundational systems, processes, and strategies.
Baseline stuck? Move beyond random acts of Marketing, Sales, and Service.
For businesses with existing systems looking to optimise performance, improve efficiency, and increase conversions.
Ready to Disrupt? Scale smarter, faster, and safer.
For businesses ready for significant growth, new market entry, or product diversification.
Context that drives every action
Just as computers need an OS before running applications, your business needs foundational context before executing growth. The Growth OS provides the strategic layer that makes your tools, teams, and AI agents work in concert.
Vision and Purpose
Stakeholders
ICPs
Social Media Agent
Go-to-Market Plan
Brand Voice
Vision and Purpose
Stakeholders
ICPs
Social Media Agent
Go-to-Market Plan
Brand Voice
Vision and Purpose
Stakeholders
ICPs
Social Media Agent
Go-to-Market Plan
Brand Voice
Brand Identity
Enablers
Tool Integration
Acquisition plan
Retention plan
Upsell plan
Brand Identity
Enablers
Tool Integration
Acquisition plan
Retention plan
Upsell plan
Brand Identity
Enablers
Tool Integration
Acquisition plan
Retention plan
Upsell plan
We are in private beta!
We are looking for 10 businesses to co-build features and co-architect the Growth OS. Not demos of future features, but real implementation solving today's revenue leakage. Weekly co-creation sessions. Direct founder access. Real problems driving real outcomes.
Frequently asked questions
Have a different question and can’t find the answer you’re looking for? Let's chat